Hi there! I’m Jessi, a Florida mom of two who knows firsthand how frustrating and unpredictable life can be. After earning my Master’s degree, I landed my dream job at a university…only to be let go when I announced my pregnancy. It was a shocking reminder that even the best-laid plans can crumble, and we need to be prepared.
The Turning Point
Instead of letting that setback define me, I channeled it into something empowering. I started my first blog, TheCoffeeMom, as a creative outlet. Little did I know it would become my lifeline! Maternity leave turned into a full-time blogging hustle. I learned about marketing, built an audience, and discovered I could create my own income. When traditional job applications led nowhere (thanks to that pesky “overqualified” excuse), my entrepreneurial path became crystal clear.
From Influencer to Marketing Pro

My blogging success even translated into a fulfilling marketing career and later a leadership role directing influencer strategy for a startup. It was thrilling to use my experience as a creator to help others! Yet, throughout all of this, I never let my side projects fade. They were my safety net, a constant source of growth and potential.
Why Your Success Is My Mission
Fast forward to a recent layoff, and you know what? I wasn’t worried. My diverse income streams carried me through. That’s what I want for you. Moms deserve a financial toolbox for any situation. Maybe you dream of a side hustle that fuels your passions, or a flexible remote job that fits around your kids’ schedules. Perhaps you have skills from a past career that can be translated into a whole new income stream.

I’m not anti 9-5, but I believe we need choices. Let’s explore those together! I’ll share my lessons on side hustles, smart budgeting, career pivots, and everything I wish I’d known sooner about creating financial security on our own terms.
Let’s Do This!
My journey wasn’t always easy, but it made me the determined resource I am today. Let’s build a future where you control your income, balance work and family, and achieve the financial freedom you deserve.